Waarom AI-bedrijf Naice kiest voor een analoog product van Happinote

Why AI company Naice chooses an analog product from Happinote

In a world where technology is evolving at lightning speed and AI seems to be shaping the future, you might expect everything — absolutely everything — to be digital. Yet AI incubator Naice proves that sometimes, an analog solution is exactly what you need. Naice chose the Happinote erasable notebooks made from stone paper, which add real value to their creative and educational workshops. It's a beautiful collaboration with an organization that's not only building the future but also making a real impact. We spoke with Washant van Dam, Co-founder of Naice.

Who is Naice?
Naice isn’t your typical AI company. They go a step further to make a real impact—as an AI outcubator. While many companies keep AI talent within the walls of their own organization, Naice believes in learning by doing. They train and mentor AI talent to grow into impactful AI entrepreneurs. A key part of their development is gaining hands-on experience by working directly with clients, helping them apply their skills in real-world scenarios. That’s where the term “OUTcubator” comes from: a blend of learning both inside and outside the organization.

Science plays a key role in shaping the services and products Naice offers. Scientific insight into AI helps determine which solutions truly add value to humanity—and which are merely short-lived marketing products. Through workshops, Naice teaches organizations how to ask the right questions to start—and successfully complete—their AI journey. How do you ensure your organization continues to create value and stay healthy five or ten years from now? That’s exactly what Naice helps organizations navigate.

But how does a high-tech AI company end up choosing… pen and paper?
It might sound like a contradiction—but it’s anything but. During Naice’s workshops, laptops and phones are deliberately kept in bags. Why? Because full focus and being present in the moment are essential for an optimal learning experience. Learning also means embracing frustration and resisting the distractions of digital stimuli. They were looking for a solution that was not only practical and sustainable, but also aligned with their core values as a company. That’s how they discovered our erasable stone paper notebooks.

"The erasable notebook provides space for brainstorming, sketching, and note-taking—without wasting paper."

It became more than just a practical workshop tool. Naice had the notebooks fully customized by Happinote—with their own branding, helpful tips, and even models they use during sessions. This way, the insights—and their identity—remain visible long after the workshop ends.

Naice x Happinote erasable notebook

The result: Naice’s personalized erasable notebook.

The power of analog in a digital world
The response to the notebooks was overwhelmingly positive. Co-founder Washant shared that participants enjoyed the writing experience, appreciated the sustainable aspect, and saw the notebooks as a beautiful, professional-looking keepsake from the session.

“The personalized design with our branding gave it a professional look and left a lasting impression.”

And that’s exactly what we at Happinote value: a product that’s not only functional but also contributes to the experience and the story of your organization.

As an AI company, Naice understands that technology doesn’t solve everything. Sometimes, it’s the analog approach that truly helps them think, feel, and connect. Writing with pen and paper helps organize thoughts, capture ideas, and truly be in the moment. It fosters focus, creativity, and openness—the very qualities their workshops need.

“Technology and sustainability can go hand in hand—even in an increasingly digital world.”

Participants during the workshop

A partnership based on shared passion
Some projects take on that extra special character because you’re not just delivering a product, but also sharing a passion and vision. Together with Naice, we discovered a shared passion—entrepreneurship with impact. It’s the drive behind this partnership that made it so enjoyable. A beautiful story of another impact maker who dares to choose a different approach.

Curious about what Naice does? Be sure to check out their website.

Interested in what Happinote can offer your organization? Whether you're hosting workshops, organizing an event, or looking for a sustainable and creative corporate gift for your team, take a look at our business packages or get in touch with us.